How to Build Your Network Marketing Business on Facebook™ Without Being Spammy and Annoying

Social media can be your most dominant resource when it comes to building any business online.

Unfortunately  most network marketers are crippling their business by using annoying online prospecting tactics that flat out don’t work. I’m embarrassed to say, that I was guilty of making these mistakes too.

The biggest mistake most people make when trying to build their business on social media, is that they post about their product and business opportunity every chance they get. They feel this is the best way to get eye balls on their offer.

We’ve all seen post that say ”Join My Business” or  “Try My Products”. How about “See How I Made $3000 in 60 Days” and my favorite “I’m looking for 20 people who want to lose 10 lbs. in a week” on Facebook. Or have you ever posted your company link for people to see on your status update, profile page, in a group, or through a message?

If you are constantly posting your company logo, your products, or your money making opportunity you will create more resistance than curiosity. Also, it’s spammy, annoying, and repelling.

In order to get better results from your Facebook network, you need to stop promoting your company and products; and start promoting yourself to create your own personal brand. 

The training below explains how.

Click here to sign up for our FREE 10 day online recruiting boot camp, where you’ll learn online recruiting strategies through Attraction Marketing. 

If you’re building your business on Facebook, one of the first questions you need to answer is whether you’ll use your personal Profile or create a “fan” Page to promote your products and services.

In this post I’ll share the pros and cons of each approach.

It’s important to point out that you can have success utilizing both.

But one method is extremely limited, while the other is highly scalable, so the choice that will scale is naturally a better option to successfully build your business long-term.

And you do want a long-term business, right?

Right! So let’s dig in, starting with…

Personal Facebook Profiles

I know a few people in the network marketing industry who have done well using just their personal profile. However, the main issue you have when using your personal profile is that you can’t have more than 5,000 friends.

And because of Facebook’s algorithm only 4% – 7% actually see your posts, which adds even more limitations.

With the algorithm limitations it’s not smart to be spamming your company links and opportunity all over the place hoping and praying someone buys your stuff or joins your team, it will work against you.

Also, Facebook doesn’t want you to use your personal Profile as a vehicle for building your business.

In fact, it’s against their rules.

If Facebook ever saw that you were using your personal profile for business purposes, like posting a bunch of links and crowding everybody else’s News Feed with a bunch of self-serving links, they’re not really interested in, then you could have your account suspended.

The consequences are worse if you use private messaging in the wrong way, because you could be permanently banned from Facebook.

Here’s a link to a blog post where I explain in detail how you can use your personal profile to build and recruit, especially if you don’t have an advertising budget and you just want to get started.

The biggest drawback for me is, is not having the ability to run ads on your personal Profile.

Now, that might sound weird to some of you in traditional network marketing.

You might wonder, “Why would I want to run advertising if the name of the game is to personally sponsor and recruit people?”

Well, it’s because you want a large audience to be exposed to your business, and you can only get that from ads.

Okay, so with that said, let’s switch gears and look at…

Facebook “Fan” Pages

In a nutshell, the cons of personal Profiles for business are solved by creating a Page.

With a Page, you can run ads to the 1.86 billion monthly active users, so there’s a practically unlimited audience.

Let’s explore that a bit more…

A Facebook Page is intended to have as massive of a reach (the number of people who see your updates) as possible.

Facebook fully supports you building a huge following.

In fact, it’s central to their business model.

Separate Personal Life and Business

One of the things I always hated, especially as I grew into this industry, was having my personal life and my business life mixed together on Facebook.

At first, I did what a lot of networkers do…

I added a bunch of network marketers I didn’t know onto my friends list.

I would also approve anybody that would send me a friend request, and before I knew it, I was maxed out on my Profile.

…and I had all these people in my News Feed who I didn’t know and didn’t care about.

…and, to top it off, all those people were just posting stuff about their business, because I was targeting other entrepreneurs who were mostly network marketers.

Ugh!

I quickly grew tired of seeing my News Feed filled with a bunch of people I didn’t know, and I had pretty much lost any meaningful connection with my friends and family.

In fact, they had probably blocked me, because I was just spamming and putting crap up about my business, and they frankly didn’t care about my business.

I know this because I had already tried to recruit them!

So first and foremost, a Page allows you to separate your personal life from your business life.

Now that I’ve separated all of my business and personal stuff, it’s been great!

Leads, Sales & Business Building

Facebook Pages are intended for an ever-expanding audience with the purpose of generating leads, sales and business building.

And as a business owner, that’s what you want, right?!

Now, what does that mean in the context of a healthy business?

Well, I add almost 100 new fans every week on my Page.

Pretty cool, right?

These people aren’t random strangers that we go in and add to our page ourselves either. They have to physically “like” our page themselves, which makes them a higher quality prospect from the get go!​

That wouldn’t be possible using a personal profile, because it’s capped. It’s also full of your friends and family and probably a lot of people that don’t like network marketing, let alone your opportunity.

If fact, right now we have over 1,400 fans of my Page and growing daily, and that means massive leverage.

Those are all people we can promote stuff to and share value with, in the context of network marketing and direct sales.

Business Building Asset

The real advantage of having a Page is that you’re building an asset with tremendous leverage.

Once you’ve set up your engagement strategy, you can walk away and your business will essentially work on autopilot.

Compare that to a personal Profile, where you have to constantly post new stuff (that’s only going to annoy your friends and family), and it’s gone in the blink of an eye, likely without gaining much traction or interest.

Plus, other network marketers you’ve friended are probably doing the exact same thing as you too, so you’re basically just spamming each other, and everyone cancels each other out.

No thanks!

So, as opposed to wasting time doing all that stuff, a Page allows you to generate exposure passively, so you can generate leads, customers, and recruits while you sleep, or are out to dinner, or out at a your kids soccer game.

Post Scheduling

The posts we share on our Page are planned well in advance.

In fact, we always have days, even weeks, of posts scheduled and ready to go.

And they’ll go out without me even being at my computer.

You can’t do this on a personal Profile, which only allows for real-time updates.

On top of that, we generate 100+ fans every week, without having to hover over our Page constantly.

Most importantly, we’re able to run paid ads on our Page that generate leads, sales, and new business recruits on autopilot.

That’s the power of a Page: you’re able to leverage Facebook’s industry-leading advertising platform.

Which is something you’ll learn all about in our FREE online recruiting boot camp, which you can sign up for here.

It’s the final strategy, and it’s my favorite because it’s 100% passive.

In fact, there is no way we could produce the results we do just using our personal Facebook Profiles.

Scalable Growth

We generate between 12-23 leads per day and approximately 1-2 customers per day.

And as well as 1-2 serious business builders per month.

That’s powerful, and it happens 100% on autopilot.

Now, that doesn’t mean I don’t work my business, but…

I’m working on my business as opposed to in my business.

I also don’t have to worry about going out and finding people or sending spammy messages on Facebook anymore because people find me!

I let my business building strategy and systems do all the heavy work for me.

Passive Recruiting

The real benefit of running ads, scaling your reach, and scheduling your posts, is reclaiming your lifesummer 2014

When I got online, I was finally able to build a my business without having to pester friends and family, and without having to talk to strangers in public places.

Now I can enjoy my life in public like a normal human being.

As I started succeeding in my business using Internet strategies, I got to go to nicer and nicer restaurants, nicer and nicer places, and more exotic locations, and never once think about recruiting anybody.

All because that was already happening passively on the Internet!

Positions You as a Leader

The final thing I’ll say is this…

If you want to build real relationships in this industry, beyond a few scattershot private messages, your audience needs to see that you’re up to something bigger.

And that bigger thing can, in fact, be that you’re building a legitimate business Pageyou’re building an asset, you’re generating leads and followers, and you’re doing it passively.

When people in the network marketing space see that, they’re going to be impressed and they’re going to want to know what you’re doing.

In fact, people in any business will want to know what you’re doing!

All of a sudden, you become interesting and attractive in a different way.

It’s not about your company, it’s not about your products, services, or MLM.

It’s about what YOU, as an individual, have to offer.

That’s going to be what takes you to the next level in your network marketing business.

Ready to grow your fanbase and master passive recruiting?

Then you need a proven system to follow.

So if you’d like to see a cool method to get people on Facebook call you about your business and products…

Click here to sign up for our FREE online 10 day recruiting boot camp, where you’ll learn how to passively recruit via social media!​

Ok lets recap the biggest take aways from this blog post:

  • A Facebook Fan Page is the way to go if you’re looking to build your business long term.
  • Spamming your company link ANYWHERE is a big no no… That includes in a status update, on your profile page, in groups, or through a message. It’s a turn off that repels the people you’re trying to attract.
  • Your primary company does not matter. You are not trying to brand your company. You need to brand YOU.
  • Remember the algorithm! If people like the content you provide, Facebook is going to put you in front of more people. (How do you know if people like your content? They’re liking and sharing it.)
  • Facebook fan pages add tremendous leverage to your business by allowing you to place ads, schedule your posts, and grow your distribution audience.

Facebook IS a very powerful tool that, when used professionally and in the right way, can help to create a huge momentum in your business.​

I hope you find the same success I’ve been able to find in building our business on social media and look forward to seeing you in our online recruiting boot camp!

Hope this was helpful to you, if it was, please share it with others you know that might benefit.

Aldo Gonzalez

Aldo Gonzalez
Marketing Strategist, Trainer, Business Builder
Aldo on Facebook

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